15 November, 2018
Otkritie Bank will introduce a multifunctional system of geolocation, developed by a team of specialists of the B&N Bank and Marketing Logic based on geo- information system Atlas, specially adapted for the tasks of the Bank. The system is based on the principles of machine learning and at the stage of Bank consolidation will help to predict the volume and type of the most frequent operations that will be carried out in each office. The system will also evaluate promising locations for further development of the network, choosing the most effective points for offices and ATMs. This was reported in the press service of the Bank.
In the future, it is planned that the system will also analyze the client's GEODATA and transaction activity, and then give unobtrusive SMS recommendations on the choice of the nearest offices and ATMs, including partner ones. This functionality will provide additional protection against fraud and unauthorized charges. If the operation on the client's card or in remote channels will be carried out from an unusual location, the system will be able to request additional confirmation of payment by SMS from the client.
Otkritie Network after his Association with the Bank will exceed 800 offices across Russia — from Kaliningrad to Yuzhno-Sakhalinsk. The Bank will be present in 270 cities with a total population of over 75 million people.
According to the head of the retail unit of the Bank "OTKRITIE" Veniamin Polyantsev, a small number of branches will be reduced. "A specific task facing the Bank is to unify the style, formats and branding of the network. In fact, we will remain unchanged in our branch network with a 30% increase in the group's active customer base — from 3.3 million to 4.2 million individuals by the end of 2020. At the same time, the penetration of our products into the database will increase approximately twice," he said in an interview with the Banki.ru.
Earlier, the head of Otkritie Bank Mikhail Zadornov said that the network of ATMs of the Bank "OTKRITIE" after its merger with Binbank will be 6 thousand devices, of which 3 thousand will be new.
The Central Bank is going to sell the United Bank after the procedure of its reorganization is completed. To save the Bank, the regulator allocated 56.9 billion rubles, for the reorganization of Otkritie Bank — 1 trillion. Both credit organizations "recover" through the Fund of consolidation of the banking sector.