6 March, 2020
For International women's day, Marketing Logic analyzed data on infrastructure that is traditionally considered to work for a female audience: cosmetics and perfume stores, jewelry stores, beauty salons and flower shops. Analysts also compared the results of 2020 and 2018.
The highest concentration of shops of cosmetics and perfumes in Krasnodar Krai and Kaliningrad oblast (1.2), where one store has 1.2 thousand people (here and below, next to each region in parentheses indicated the number of residents in the thousands, constituting a single object of appropriate infrastructure), the Republic of Mari El (1,4), Kursk region (1.5), the Republic of Khakassia (1,5), Belgorod (1,5), Tambov (1,5), Arkhangelsk (1,7), Amur (1,7) regions, the Republic of Buryatia (1,8), Bryansk (1,8), Smolensk (1,8), Novosibirsk (1,8), Orel (1,8), Vladimir (1,8) regions. In the regions listed above, there are less than 2,000 residents per store..
The lowest concentration of perfume stores is in the republics of Ingushetia (7.8), Kabardino-Balkaria (4), as well as Moscow (3.4), Magadan (3), Kaluga (3), Leningrad (2.8) regions, the Jewish Autonomous region (2.8), Kemerovo region (2.8), Moscow (2.7), and the Republic of Dagestan (2.7). In 2018, the largest concentration of cosmetics and perfume stores was in the Krasnodar territory (retained its position), as well as in the Kirov, Kursk, Novosibirsk, and Smolensk regions. In 2018, the Jewish Autonomous region, the Magadan region, the Republic of Khakassia, the Kamchatka territory, and the Oryol region had the fewest stores per 1,000 residents..
Most jewelry stores are located in Kostroma (2), Kaliningrad (2.3) regions, Krasnodar territory (2.9), Magadan region (3.1), the Republic of Mari El (3.2), the Jewish Autonomous region (3.6), Primorye territory (3.7), the Republics of Chuvashia (4) and Khakassia (4), Kamchatka territory (4.1), Leningrad (4.2), Orenburg (4.2), Novgorod (4.2) regions, the Komi Republic (4.2), Tambov region (4.3)..
The smallest number of jewelry stores per inhabitant is in the republics of Ingushetia (more than 7.5 thousand residents per 1 store), Dagestan (7.1), Udmurtia (7.1), KHMAO-Yugra (6.9), Perm Krai (6.8), the republics of Adygea (6.7), Kabardino-Balkaria (6.6), Moscow (6.6), Kemerovo (6.5), Kaluga (6.4) regions..
The leaders of the 2020 rating Kostroma and Kaliningrad regions have not changed their position since 2018. In third place two years earlier was the Tambov region (in 2020 it was overtaken by the Krasnodar territory), followed by the Pskov region (out of the TOP 10). Moscow closed the TOP 5 regions for this indicator. Krasnodar territory, the leader in perfume and cosmetics stores, was on the 6th place, and Saint Petersburg - on the 10th..
The smallest number of jewelry stores per resident in 2018 was in the Oryol region. Then came the Magadan region, Kabardino-Balkar Republic, the republics of Adygea and Khakassia..
The number of beauty salons per inhabitant leaders Krasnodar Krai (0,2), Tyumen (0,3) Kaliningrad (0,3) region, the Republic of Mari El (0,3) and Khakassia (0,4), Tomsk (0,4), Belgorod (0,4), Amur (0,4), Novosibirsk (0,4), Tambov (0,4) region, the Jewish Autonomous oblast (0,4), Penza oblast (0,4), Republic of Buryatia (0,4), Stavropol Krai (0,4), Kursk oblast (0,4). In all these regions, there are fewer than 500 residents per beauty salon..
The smallest number of beauty salons in the Magadan region, the Republic of Adygea, Volgograd and Kurgan regions (1 salon per 700 inhabitants), the Udmurt Republic (0.6), Kemerovo (0.6), Moscow (0.6) regions, the Republic of Mordovia (0.6), Ulyanovsk region (0.6), the Republic of Bashkortostan (0.6)..
In 2018, the number of beauty salons per resident was in the lead in the Krasnodar region, which retained its leadership and further increased the number of beauty salons, followed by Pskov, Kursk, Moscow regions and Moscow. Pskov and Kursk regions moved to the middle of the list, while Moscow region and Moscow lost positions more significantly..
The smallest number of beauty salons per resident two years earlier was in Magadan (in 2020, the region retains its position), Oryol (moving 10 places to the top in 2020), Kabardino-Balkaria, Chukotka Autonomous district and Kalmykia. The last three left the TOP 15 for the lowest concentration..
Flower shops. The easiest way to please women with flowers is for men from the Republic of Mari El (1,7), Kaliningrad (1,7), Pskov (1,9), Tambov (1,9) regions, where there are less than 2 thousand residents per flower shop. This is followed by Bryansk oblast (2), Krasnodar Krai (2), Kostroma (2,1), Arkhangelsk (2,1), Saratov (2,2) region, Republic of Karelia (2,2), Tyumen oblast (2,2), Perm Krai (2,2), Murmansk (2,2), Ryazan (2,3), Kursk (2,3) region..
Flower shops. It is most difficult for women to buy flowers for the holiday in the republics of Ingushetia (7.8) and Kabardino-Balkaria (6.6) – each store has more than 6 thousand inhabitants. The density of stores is higher in the Republics of Adygea (5.6) and Dagestan (4.9), Kemerovo region (4), Kamchatka territory (3.9), Republic of Buryatia (3.8), Rostov (3.7), Magadan (3.7) regions, Saint Petersburg (3.6), Moscow (3.6), Samara (3.5), Astrakhan (3.5), Volgograd (3.5) regions, and Khabarovsk territory (3.4)..
In 2018, Pskov, Kaliningrad regions (remained in the TOP 3) and Krasnodar territory (moved to the 6th place) were among the top three leaders in terms of availability of flower shops..
The lowest density of stores was in Kabardino-Balkaria (remained in the TOP 3), the Magadan region (improved positions by 8 lines), the Republic of Adygea (kept the 3rd place), the Oryol region and the Kamchatka territory..
In the rating of saturation of the region with objects of the beauty industry (the average indicator that takes into account the previously mentioned flower, jewelry business, beauty salons and perfume and cosmetics stores), the Kaliningrad region is the leader. The next positions are occupied by the Krasnodar territory, the Republic of Mari El and the Kostroma region. Two years ago, the rating was headed by the Krasnodar territory..
The smallest concentration of beauty industry objects is in the Ingush and Kabardino-Balkar republics. In 2018, the list was completed by the Oryol and Magadan regions..
TOP 15 regions in Russia with the highest concentration of beauty industry objects.
Position, the Subject, the Number of residents on the average POI of beauty, in thousands of people.
1 Kaliningrad region 1.4 2 Krasnodar territory 1,6 3 Republic Of Mari El 1,7 4 Kostroma region 1,7 5 Tambov region 2 6 Republic Of Khakassia 2.1 7 Primorsky Krai 2,1 8 Kursk region 2.2 9 Belgorod region 2.3 10 Stavropol territory 2,3 11 Arkhangelsk region 2.3 12 Smolensk region 2,3 13 Irkutsk region 2,3 14 Novgorod region 2.4 15 Saratov region 2.4TOP 15 regions in Russia with the lowest concentration of beauty industry objects.
Position, the Subject, the Number of residents on the average POI of beauty, in thousands of people.
1 Republic Of Ingushetia 9.7 2 Kabardino-Balkar Republic 4.3 3 Republic Of Adygea 3,8 4 Republic Of Dagestan 3,8 5 Kemerovo region 3,5 6 KHMAO-Yugra 3,4 7 Udmurt Republic 3.3 8 Moscow region 3.3 9 Volgograd region 3.3 10 Kaluga region 3.2 11 Kurgan region 3.2 12 Saint-Petersburg 3.1 13 Samara region 3.1 14 Yaroslavl region 3,0 15 Ivanovo region 3,0"The analyzed data in their dynamics speak at once about two sides of the coin. First, the good side is the indicator of business activity – a number of regions have risen strongly in the rating over the past two years. This means that the business is not afraid to open new points and develop. There is another side: two years is still not such a long time for changes in a number of regions to occur so noticeably. We are talking about the pace of business closure. It shows that the business life span, although it has been increasing in recent years, as we have already shown in one of our studies, is still very small or there is a tendency to decrease it again. We would like Russians, in whatever region they live, to have access to the widest possible range of services and infrastructure, including to congratulate women on their International day" .
managing partner of Marketing Logic Dmitry Galkin..Extrapolation methods, information from Rosstat, and Marketing Logic's own data showcase for the largest cities in each region (from 50,000 residents) were used to analyze the data and compile the rating. The calculation methods in 2018 and 2020 are identical..