6 July, 2020
Marketing Logic has prepared an interactive map based on data from the analytical company AlphaRM, which shows the consumption of medicines in Russia by region. The map allows you to see the average per capita consumption of medicines in packages and rubles for the 1st quarter of 2020 for each subject of the country, the dynamics of sales of drugs in the commercial segment of the pharmaceutical market in comparison with 2019.
According to research by AlphaRM, in the 1st quarter of 2020, the average resident of Russia purchased 10 packages of medicines in pharmacies for 1,938 rubles. A year ago, during the same time, the average Russian bought 9 packages and spent 1,704 rubles on medicines.
Residents of Saint Petersburg spent more than all others on medicines-3,520 rubles, while Muscovites spent 2,784 rubles. Residents of the Chechen Republic and the Republic of Dagestan – less than the rest: 285 rubles and 401 rubles, respectively.
"We see a noticeable increase in the consumption of medicines both in packages and in money. The growth of these indicators in the country is 14% in rubles and 12% in packages. At the same time, the dynamics is uneven in different regions of the country, although we see the largest increase in both rubles and packages mainly in the regions with the lowest indicators in absolute values. in Other words, there is a tendency to equalize, but if we compare the absolute values again, we are still far from equality. As for the average cost of packaging, it has changed slightly – from 193 rubles to 196 rubles.» AlphaRM CEO and pharmaceutical market expert Anna Ermolayeva.
The largest consumption of pharmaceutical product (PP) in packages is 13 packs. per capita - in four regions: in the Kursk region, Perm region, Tula and Ulyanovsk regions. Following are the Altai Territory, Bryansk, Voronezh Regions, Krasnodar Territory, Nizhny Novgorod and Orenburg Regions, the Republic of Mordovia and Chuvashia with an indicator of 12 packs per person.
The smallest consumption of medicines in packages is in the Chechen Republic (1 pack), as well as the republics of Dagestan (2 unitary enterprise), Ingushetia (3 packs), Kalmykia (5 packs), Karachay-Cherkessia (5 packs), Kabardino-Balkaria (5 packs), The Jewish Autonomous Region (5 packs), The Republics of Tuva (6 packs), Sakha (Yakutia) - packs, North Ossetia (7 packs).
TOP 10 regions in terms of the largest increase in PP consumption in packages are: Republic of Tuva (+ 55%), Nenets Autonomous Okrug (+ 52%), Kamchatka Territory (+ 49%), Republic of Ingushetia (+ 47%), Chechen (+ 44% ), Tambov (+ 39%), Tver Oblast (+ 31%), the Republic of Mari El (+ 30%), Oryol Oblast (+ 28%), North Ossetia (+ 28%).
TOP 10 regions in terms of the smallest increase in PP consumption in packages are: Kostroma Region (-14%) Jewish Autonomous Region (-12%), Chukotka Autonomous Region (-7%), Republic of Khakassia (-3%), Khanty-Mansi Autonomous Area ( -1%), Irkutsk region (-1%), the Republic of Karelia (-1%), Ivanovo (+ 1%), Samara (+ 1%), Sverdlovsk (+ 1%) regions.
TOP 10 regions in terms of the largest PP consumption in rubles are: St. Petersburg (3 520 rubles), Moscow (2 784 rubles), Moscow (2 619 rubles), Sakhalin (2 310 rubles) regions, Krasnodar Territory (2 284 rubles), Novosibirsk (2 249 rubles), Nizhny Novgorod (2 145 rubles), Kursk (2 131 rubles), Tula (2 116 rubles) regions, Primorsky Territory (2 114 rubles).
TOP 10 regions for the lowest PP consumption in rubles are: the Chechen Republic (285 rubles), the Republic of Dagestan (401 rubles), Ingushetia (477 rubles), Tuva (555 rubles), Kabardino-Balkaria (753 rubles), Kalmykia (818 rubles), Karachay-Cherkessia (919 rubles), the Jewish Autonomous Region (930 rubles), the republics of Buryatia (1,036 rubles), Altai (1,131 rubles).
TOP 10 regions in terms of the largest increase in PP consumption in rubles are: Chechen Republic (+ 55%), Kamchatka Krai (+ 48%), Nenets Autonomous Okrug (+ 43%), Republic of Ingushetia (+ 33%), Tver Oblast (+33 %), The Republic of Mari El (+ 30%), the Tambov region (+ 30%), the Republic of Tuva (+ 29%), Kursk (+ 29%), Oryol (+ 27%) regions.
TOP 10 regions in terms of the smallest increase in PP consumption in rubles are: Jewish Autonomous Oblast (-12%), Chukotka Autonomous Okrug (-11%), Kostroma Oblast (-7%), Khanty-Mansi Autonomous Okrug-Ugra (-3%), Republic of Khakassia ( 0%), Sverdlovsk region (+ 1%), the Republic of Kalmykia (+ 1%), Kaliningrad (+ 2%), Irkutsk (+ 4%) regions, the Republic of Komi (+ 5%).
“Thanks to AlphaRM's high-quality operational analytics, we have prepared a map showing the consumption of drugs in Russia for the 1st quarter of 2020 and 2019 - this is a simple and visual way to reflect the current situation in its dynamics. As part of assessing the heterogeneity of results from region to region, we also compared the data obtained from colleagues with the study of the geo-availability of pharmacies, which was carried out last autumn. Comparison did not reveal a significant correlation between the level of consumption in rubles and in packages with this indicator. We believe that the determining is the standard of living of residents of various regions, as well as traditions and habits of residents, their level of trust in official medicine and medicines Managing Partner of Marketing Logic Dmitry Galkin.
Interactive map of drug consumption