2 September, 2020
Marketing Logic, based on data from the analytical company AlphaRM, has prepared an interactive map that reflects the dynamics of the concentration of pharmacies in Russia by region. In general, the number of points in the country increased by 3%: from 4.5 per 10 thousand people in June 2019 to 4.6 in June 2020.
According to AlphaRM research, in June 2020, 67.9 thousand pharmacies and pharmacy points were operating in Russia. This is 3% more than a year earlier. The highest concentration of pharmacies – 5.1 per 10 thousand people-is observed in the Southern Federal District, in second place – the Central Federal District (4.9), in third-the Ural and Volga Federal Districts (4.7). This is followed by the Siberian FD (4.6), the Northwestern FD (4.3), and the Far Eastern FD (4.1). The North Caucasus Federal District closes the rating with a concentration of 3.4 pharmacies per 10 thousand people.
«Over the past three years, we have seen an increase in the concentration of pharmacies. But compared to the dynamics of previous years, the growth of this indicator has become more restrained and amounted to only 3%. We also see regional changes – last year, the Central Federal District was the leader in the concentration of pharmacies per 10 thousand people, and in June 2020, the Southern Federal District showed the maximum. This is not surprising, because this year in the south, pharmacies at the federal and regional levels have strengthened their positions, and the most active were the Krasnodar chains "Magnit" and "April",says Anna Ermolaeva, CEO of AlphaRM, an expert on the pharmaceutical market
The largest concentration of pharmacies in June 2020 by regions of Russia per 10 thousand people: Nenets Autonomous District (7.7), Smolensk (6.4), Bryansk (6.1), Kaluga (6.1) Oblasts, Krasnodar Krai (6), Kursk (6), Magadan (5.9), Arkhangelsk (5.8), Kirov (5.8), Ivanovo (5.7), Moscow (5.6), Kostroma (5.6), Nizhny Novgorod (5.5), Tyumen (5.5), Lipetsk (5.5) Oblasts.
The lowest concentration of pharmacies in June 2020 was observed in the Republics of Ingushetia (1.4), Dagestan (1.9), the Chechen Republic (2.2), the Republics of Tyva (2.5), Buryatia (3.4), St. Petersburg (3.4), Moscow (3.6), the Amur Oblasts (3.8), Primorsky Krai (3.8), the Kabardino-Balkan Republic (3.8), the Jewish Autonomous Oblast (3.9), Leningrad Oblast (4), Khabarovsk Krai (4.1), Volgograd Oblast (4,1), Trans-Baikal Oblast (4,1)
TOP 15 regions with the highest increase in pharmacy concentration for the year: Republic of Tyva (+29%), Chechen Republic (+21%), Republic of Dagestan (+15%), Kabardino-Balkaria (+13%), Ingushetia (+13%), North Ossetia (+10%), Magadan Oblast (+9%), Karachay-Cherkess Republic (+9%), Rostov Oblast(+8%), Republic of Crimea (+8%), Novgorod (+8%), Kaluga Oblasts (+8%), Kamchatka (+7%), Pskov (+7%), Samara Oblasts(+6%).
TOP 15 regions with the lowest increase in the concentration of pharmacies for the year: Belgorod Oblast (-14%), Jewish Autonomous Oblast (-9%), Vladimir Oblast(-5%), Chukotka Autonomous District (-5%), Kurgan (-4%), Kostroma (-3%), Nizhny Novgorod (-2%) Oblasts, Sakha Republic/Yakutia (-2%), Perm Krai (-2%), Ryazan (-2%), Amur (-2%) Oblasts, Republic of Tatarstan (-1%), Kursk (-1%), Yaroslavl (0%), Ivanovo (0%) Oblasts.
«We see that in a number of regions of Russia there is a significant increase in the concentration of pharmacies, and an increase in the consumption of medicines in packages and rubles. These are the Republic of Tyva, the Chechen Republic, the Republics of Ingushetia and Kabardino-Balkaria, and the Kaluga Oblast. In other cases, the opening of new outlets did not lead to a significant increase in drug consumption. This may indicate that in the first case, when opening points, a serious geomarketing analysis was carried out, showing areas of unsatisfied demand, while in other regions, demand was evenly distributed between new and previously existing points, and the opening did not have any serious impact on consumption. Rather, it is even a negative factor: the "old" lost part of the profit, and the "new" received less. In the short term, the buyer may win, but in the long term, the concentration of pharmacies may decrease again – the most unprofitable ones will simply leave the market, which we already see at the bottom of the rating, », - says Dmitry Galkin, Managing Partner of Marketing Logic.
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