13 April, 2021
Marketing Logic, based on data from the analytical company AlphaRM, as well as its own data showcase, has prepared an interactive map that reflects the volume of drug sales in Russia, the distribution of shares by price segments, and also analyzed the impact on sales of various factors from the well-being of residents to the number of sports facilities.
According to AlphaRM research, in 2020, pharmacies sold more than 5.6 billion packages of medicines in Russia. This is 10% more than a year earlier. TOP 15. The largest share of medicines was sold in Moscow – 7.31% (407.6 million packages), the Moscow Oblast (5.60%, 312 million packages), the Krasnodar Krai (4.72%, 263 million packages), St. Petersburg (4.36%, 242.9 million packages), Rostov (3.24%, 180.8 million packages), the Republic of Bashkortostan (2.77%, 154.2 million packages), Nizhny Novgorod (2.76%, 153.7 million packages), Sverdlovsk (2.75%, 153.2 million packages), the Republic of Tatarstan (2.59%, 144.3 million packaging), Chelyabinsk (2.56%, 142 million packages), Samara (2.50%, 139.6 million packages) Oblast, Perm Krai (2.13%, 118.8 million packages), Novosibirsk (1.98%, 110.2 million packages), Saratov (1.97%, 109.9 million packages).
TOP 15. The lowest number of medicines were sold in the Chukotka (0.02%, 1.4 million packages), Nenets (0.03%, 1.6 million packages) Autonomous Districts, the Jewish Autonomous Oblast (0.07%, 3.8 million packages), the Magadan Oblast (0.07%, 4.2 million packages), the Republics of Ingushetia (0.10%, 5.6 million packages), Kalmykia (0.11%, 6.3 million packages), Altai (0.12%, 6.7 million packages), the Chechen Republic (0.12%, 6.9 million packages), the Republic of Tyva (0.15%, 8.4 million packages), the Karachay-Cherkess Republic (0.17%, 9.7 million packages), the Kamchatksky Krai (0.19%, 10.6 million packages). the Republic of Adygea (0.27%, 15.0 million packages), the Yamalo-Nenets Autonomous District (0.27%, 15.1 million packages), the Kabardino-Balkar Republic (0.3%, 16.8 million packages), Sevastopol (0.32%, 17.9 million packages).
The largest share of total sales in packages in the country as a whole falls on medicines in the price category up to 100 rubles – 52.73%. The price segment of 100-300 rubles occupies a share of 25.91%. The smallest number is made up of sales of medicines worth more than 300 rubles per package.
TOP 15. The largest share of medicines in the price category "up to 100 rubles per package" is in the Republic of Tyva (72% of all sold), Kurgan (67%), Tambov (65%) Oblasts, Chuvash Republic (65%), Orenburg Oblast (64%), the Republics of Buryatia (64%), Mordovia (64%), Altai (63%), Perm (63%) Krai, the Republic of Mari El (63%), Ulyanovsk (62%), Vologda (62%) Oblasts, the republics of Ingushetia (61%), Khakassia (61%), Pskov Oblast (61%).
TOP 15. The largest share of medicines in the price category "more than 300 rubles per package" is in St. Petersburg (37%), Moscow (36%), Yamalo-Nenets Autonomous District (30%), Kamchatka (29%), Krasnoyarsk (29%), Sverdlovsk (29%), Novosibirsk (29%) Oblasts, Khanty-Mansi Autonomous Okrug-Yugra (29%), Moscow Oblast (29%), Tomsk (28%), Tyumen (28%), Leningrad (27%), Murmansk (26%) Oblasts, Primorsky Krai (26%), Kemerovo Oblast (26%).
«We enriched the data obtained by our partners from AlphaRM with our data showcase and analyzed the mutual influence of various factors, the correlation of sales volumes with the well – being of residents, the density of cities, the availability of various types of infrastructure, in total-more than 30 characteristics. The prepared statistical models showed that well-being does not have a significant impact on the sales of medicines in packages. We assume that this parameter is more important when distributing sales by price segments. Among the factors that significantly affect the decline in sales in packages, we identified the presence and density of medical institutions (state-owned ones have a greater impact than commercial ones), religious facilities, regardless of faiths, as well as sports facilities. The last factor is the most significant in the results of the analysis: sales are affected by the prevalence and density of all types of objects related to sports: stadiums, swimming pools, workout areas, sports stores, goods for recreation and tourism, and, of course, sports, fitness clubs and bases-this is the most significant factor in terms of influence from the considered ones. The more sports facilities and more developed sports infrastructure, the less people buy medicines. This is a fairly obvious conclusion: sports have a positive effect on health, but we were still interested to see a direct relationship between the number of sports facilities and drug sales. For 100%, we took the influence in Moscow and compared it with the influence of sports facilities on drug sales in the regions of the country», says Dmitry Galkin, Managing Partner of Marketing Logic.
TOP 15 regions with the highest coefficient of negative impact of sports facilities on drug sales (the impact in Moscow is taken as 100%): Moscow (100), Moscow Oblast (60,91), St. Petersburg (40,17), Krasnodar Krai (36,05), Sverdlovsk (29,09), Novosibirsk (21,17), Tyumen (18,56) Oblast, Republic of Tatarstan (18,43), Samara (17,90), Nizhny Novgorod (16,86), Rostov (16,78), Chelyabinsk (16,61) Oblast, Krasnoyarsk Krai (15,85), Republic of Bashkortostan (14,04), Perm Krai (13,28).
TOP 15 regions with the lowest coefficient of negative impact of sports facilities on drug sales: Chukotka Autonomous Okrug (0.18), Karachay-Cherkess Republic (0.23), Nenets Autonomous Okrug (0.25), Ingushetia Republic (0.43), Chechen Republic (0.47), Tyva (0.60), Jewish Autonomous Okrug (0.66), Magadan Oblast (0.73), Kalmykia Republic (0.75), Sevastopol (0.81), Altai Republic (0.95), North Ossetia-Alania (1.02), Adygea (1.60), Kabardino – Balkaria (1.86), Mordovia (2.19).
An interactive map of drug sales in Russia and sports facilities influence