21 June, 2021
"WE!" group of companies develops a chain of grocery stores in the "near home" format, choosing suitable locations using the geoanalysis tools GIS Atlas and Geonet. A geo-approach with big data analysis allows company to evaluate potentially interesting areas for opening retail outlets in terms of audience, its characteristics, competitive environment and potential of the territory.
"WE!" group of companies expanded the expert development opportunities through geoanalytic tools. Software calculations include a geomarketing assessment of the potential location of outlets and an assessment of the parameters necessary for planning the opening: the prospects for the development of the territory, the analysis of competitors, "cannibalization", types of traffic, areas of attraction for buyers, parameters of the population and the welfare of residents and a number of other characteristics. All subsequent points of the network will be discovered with the help of the combined expertise of leading employees and geographic information systems.
«The team of the new "WE!" grocery stores network chose the format of a good neighborhood, embedding into the community of the area. It is extremely important for new stores to choose locations with a suitable target audience. For us, these are customers who are interested in quality, environmental friendliness of production, high safety for health. We can say that our model is an eco-market in a gastronome format that is comfortable for a city dweller. For such a niche in the market, competent and accurate targeting is the main task when opening or expanding a network. We are a relatively small retail network and, given the small volumes, we tried to do everything ourselves, since investments in technology at this scale of the network do not pay off. We are grateful to our partners from the Marketing Logic team, because they make available to small and medium-sized businesses tools that previously could only be afforded by the giants of the grocery retail», - says the marketing director of the grocery chain" WE! " Tatiana Vakhrameeva.
«We really consider it part of our mission in the market to make geoanalytic tools, predictive analysis, technologies based on computer vision and big data processing available to all players. In one way or another, all industries are becoming more technological, but at the same time, we would all like to maintain a healthy variety of formats and sizes of companies in the market. For this, the factor of availability of technologies and solutions is very important, especially at a time when these solutions are critically important for the survival and development of business»,says Dmitry Galkin, Managing Partner of Marketing Logic