31 August, 2021
An analytical geosystem with a smart map interface, implemented in Rosgosstrakh in 2021, received the Finaward prize in the “Technical solutions for agents” nomination . Multifunctional "Agency areas Smart Maps" system was developed by the Russian analytical company Marketing Logic. The service increases the agents efficiency and reflects the actual picture of objects insurance in an interactive format with various data layers.
The Finaward Prize was established in 2012 with the support of the reputable industry "Banking Review" magazine. It marks the best financial market solutions in various nominations. The winners are determined by the representatives of the Russian financial community. Technical technology nomination covers digital products, service delivery methods and professional service tools.
Geosystem "Rosgosstrakh" "Agency areas Smart Maps" based on GIS Atlas shows houses and sites in the area of insurance agents responsibility with division into insurance statuses, and also displays various data and information layers special for working with objects. The platform displays the status, term, risk types and the preliminary cost of insurance, as well as information about the object. An innovative approach with ultra-high detail level allows for the first time to create a single list of houses and land parcels nationwide. The system generates lists for "field" agents with information about the house and site, which allows you to optimize the trips number, save staff time and reduce financial costs. For newcomers, a new platform is being used for adaptation and growth.
“We strive to automate the agents activities as much as possible and we are pleased that this work is receiving a high award from both clients and financial industry,” emphasizes Julia Chizhman, Head of the Rosgosstrakh Agency Sales Unit, who received the award on behalf of the company.
“We congratulate Rosgosstrakh on this very pleasant award, which first of all shows that Rosgosstrakh is innovative insurance company. In addition, it is also an indicator that the company thinks about the convenience and working conditions for its employees, optimizing the volume of work and offering convenient tools for professional growth. For us, the awarding is also undoubtedly a recognition factor, since the development and support of the "Agency areas Smart Maps" platform is the work of the Marketing Logic team. We are proud of this work and cooperation with Rosgosstrakh,” says Dmitry Galkin, Managing Partner of Marketing Logic.