8 November, 2021
'Atlas' geographic information system is included in the Unified Register of Russian Computer Programs and Databases of the Ministry of Digital Development, Communications and Mass Media. The registry contains information about software developed in Russia. IT products are tested for information security and are approved for use not only by private business, but also by government agencies.
'Atlas' geographic information system is a completely Russian development. The program was created by Marketing Logic in 2016 and is actively used by leading players in the banking, insurance markets, medical industry, retail, government customers. The company is constantly improving the functionality, expanding the possibilities for use and developing new modules for the GIS Atlas. Also, the service has become part of other developments of the company, where geolocation, geodata analysis or visualization on map services are required.
GIS Atlas contains more than 100,000 data layers with various economic, demographic parameters, information about infrastructural and business objects, natural zones, transport, traffic, cultural objects, healthcare, etc. Built-in algorithms and models based on data sets build a detailed analytical picture. The results are displayed in the interface of maps and can be downloaded in various formats; for customized projects, calculations can also be enriched with client data in the case of integration of GIS Atlas with CRM, Data Governance or other customer's internal systems. The main goals when using GIS Atlas are to accurately determine the best locations for various types of business, manage an offices or points of sale network, identify target client segments, reduce advertising and marketing costs, as well as build complex predictive models that take into account geoparameters, natural risks and other factors.
“The inclusion of GIS Atlas in the register is an additional confirmation of the system reliability and safety. Before being included in the registry, i.e., in fact, in the list of trusted programs, the Ministry of Digital Science checks the documents of the developer company, and the software itself undergoes technical expertise, including a detailed search for vulnerabilities. In addition, being in the register indicates that the program is completely made in Russia, thus any update, modernization does not depend on foreign companies ", - says Dmitry Galkin, Managing Partner of Marketing Logic.
GIS Atlas is included in the unified register of Russian Computer Programs and Databases by order of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation No. 1105 dated 28.10.2021. Register entry No. 11932 dated October 29, 2021.