11 April, 2022
The Committee for Industrial Policy, Innovations and Trade of Saint Petersburg and the Saint Petersburg Center for Entrepreneurship Development and Support are organizing the support of geo-analytical services for the City Accelerator project participants. The digital platform is provided by the analytical company Marketing Logic.
The Saint Petersburg City Accelerator project aims to support small and medium businesses and start-ups in popular city services. The project aims to accelerate the recovery of six business areas: trade, services, HoReCa, manufacturing, IT and education, and creative industries. Marketing Logic supports the project with geo-analytical expertise and geo-reports for Accelerator participants.
"We see our assistance to the Saint Petersburg Accelerator project in providing access to our services, which will be valuable for participants in that, firstly, this is long collected, structured and prepared big data and, secondly, we translate this data into local and practical solutions that can be specified to a particular building: footfall projections, assessment of business indicators for different areas of business that can be used for opening and developing outlets, for their reformatting, relocation, etc. Geo-referenced data makes it possible to calculate revenue/expense estimates, target audience concentration, traffic, and number of visitors. We tailor such reports to each area and specific location to provide the most accurate and relevant recommendations.” Dmitry Galkin, Managing Partner, Marketing Logic
Geo-analytical support makes it possible to suggest for opening a business the locations that are most in need of development of a particular service sector. The companies participating in the accelerator will come to the areas where there is already a demand for such facilities. This approach harmonizes the city development, improves the quality of the citizens' life and promotes entrepreneurship in various spheres.
Applications for participation can be submitted online at espb.pro. After the screening stage, participants are offered access to an educational auditorium and over 30 pre-paid digital services for businesses, from recruitment to reporting and promotion services. In addition, all Accelerator participants are given access to Marketing Logic's geo-analytical services.