16 February, 2018
Before Valentine's day, Marketing Logic analyzed data on marriages and divorces in Russia and displayed them on an interactive map based on information from Rosstat and its own Geo-data Marts.
Most marriages in the absolute value are concluded by Muscovites, residents of the Moscow region, St. Petersburg, Krasnodar region and Sverdlovsk region. Next are the Tyumen and Rostov regions, the Republic of Buryatia and Tatarstan and Chelyabinsk region.
At the same time, as a percentage of the number of marriages from the number of residents of the region, which best characterizes the attitude to marriage, "win" very different subjects of Russia: the Republic of Ingushetia, the Republic of Buryatia, Pskov and Tyumen regions, the Republic of Altai. Next are Primorsky Krai, Sevastopol, St. Petersburg, the Republic of Adygea, closes the top"ten" Kamchatka Krai.
A similar situation is with the number of divorces. In absolute value most of all divorced people are Muscovites, residents of the Moscow region, Krasnodar region, St. Petersburg, Sverdlovsk region.
As a percentage of the population, most marriages break up in the Magadan region, the Kamchatka territory, the Chukotka Autonomous district, the Sakhalin region, the Khanty-Mansiysk, the Yamal-Nenets Autonomous districts, the Murmansk region, the Khabarovsk territory and the Kaliningrad region.
The strongest marriages (least of all divorces in relation to the number of residents) in the Chechen Republic, in the republics of Ingushetia and Dagestan, in Tyva, North Ossetia – Alania, Kabardino-Balkar, Karachay-Cherkess republics, the Nenets Autonomous district, in Chuvashia and Mordovia, Udmurtia and Tatarstan.
"We specially prepared such a study and visualized it on the map for Valentine's Day, which is traditionally very popular in the world and in our country, to show how in reality we are dealing with marriages and divorces. In addition to the obvious dependence of the number of marriages and divorces on cultural and national characteristics, we also see a correlation with universities, cafes, bars, beauty salons – the more their concentration in a particular region, area, the greater the number of marrying. This dependence is not as obvious as in the case of the already mentioned features of the mentality, but it is. Whatever it was in any case, we congratulate all lovers with Valentine's Day, let your feelings be sincere, mutual and deep for many, many years," says Marketing Logic managing partner Dmitry Galkin.
Interactive map of Russia