31 May, 2022
In the run-up to Children's Day, the analytics company Marketing Logic has assessed the development level of various types of urban services targeting the audience of children and families with children. As part of the research, analysts compared the country's Top 15 major cities in terms of saturation with services for children per 10,000 residents.
In terms of average value, Krasnoyarsk is the leader; the Top 5 cities also include Perm, Chelyabinsk, Kazan, and Yekaterinburg. Saint Petersburg, Rostov-on-Don and Novosibirsk are at the bottom of the ranking.
Volgograd, Yekaterinburg and Ufa top the ranking for accessibility of pediatric outpatient clinics. Krasnoyarsk, Yekaterinburg and Chelyabinsk lead in the number of kindergartens per 10,000 residents. The number of children's shops and toy shops per capita is the highest in Perm, Kazan and Chelyabinsk, while Krasnoyarsk, Moscow and Voronezh have the largest number of sports schools per capita. Arts and crafts goods are more accessible to the residents of Perm, Voronezh and Chelyabinsk. Children's clothing shops are more accessible to people living in Krasnoyarsk, Perm and Chelyabinsk. There are more event agencies for children and companies specializing in organizing children's parties in Voronezh, Yekaterinburg and Kazan.
| City | Pediatric outpatient clinics | Kindergartens | Sports schools | Organizing and managing children's parties | Children’s clothing shops | Arts and crafts goods | Children’s shops and toy shops | Average value | |
| 1 | Krasnoyarsk | 0,98 | 9,14 | 3,91 | 2,10 | 7,79 | 2,29 | 10,42 | 5,23 |
| 2 | Perm | 1,08 | 6,77 | 2,35 | 1,51 | 7,72 | 3,20 | 12,07 | 4,96 |
| 4 | Chelyabinsk | 1,02 | 7,18 | 3,04 | 2,02 | 7,55 | 2,33 | 10,69 | 4,83 |
| 3 | Kazan | 1,05 | 6,95 | 2,68 | 2,26 | 6,45 | 1,78 | 10,76 | 4,56 |
| 5 | Yekaterinburg | 1,18 | 7,59 | 3,08 | 2,41 | 6,01 | 2,10 | 8,71 | 4,44 |
| 6 | Voronezh | 0,82 | 4,79 | 3,35 | 2,45 | 5,97 | 2,36 | 8,98 | 4,10 |
| 7 | Volgograd | 1,28 | 6,94 | 1,90 | 1,27 | 5,73 | 1,94 | 8,47 | 3,93 |
| 8 | Nizhny Novgorod | 0,82 | 5,39 | 2,33 | 1,94 | 5,76 | 2,07 | 8,91 | 3,89 |
| 9 | Ufa | 1,17 | 6,84 | 2,17 | 1,33 | 5,10 | 2,32 | 7,18 | 3,73 |
| 10 | Moscow | 0,74 | 5,40 | 3,50 | 1,70 | 4,12 | 1,76 | 8,25 | 3,64 |
| 11 | Samara | 1,06 | 5,14 | 2,08 | 1,79 | 5,14 | 1,77 | 7,35 | 3,48 |
| 12 | Omsk | 0,88 | 4,37 | 1,89 | 1,23 | 6,05 | 1,78 | 7,86 | 3,44 |
| 13 | Novosibirsk | 0,67 | 4,04 | 1,90 | 1,48 | 4,50 | 1,97 | 6,86 | 3,06 |
| 14 | Rostov-on-Don | 0,65 | 4,29 | 1,98 | 1,89 | 4,28 | 1,68 | 6,43 | 3,03 |
| 15 | Saint-Petersburg | 0,61 | 3,81 | 2,18 | 1,64 | 2,98 | 1,50 | 5,76 | 2,64 |
"In our series of research and assessment of service and infrastructure development, we decided to single out infrastructure for the children's audience as a separate cluster. First of all, this is really a distinct niche and one of the most important ones, and secondly, given the high rate of housing construction in Russian cities, it is interesting to see how the social and service sector is developing, how well the cities, or rather their residents, are provided with, for example, pediatric outpatient clinics, kindergartens, and shops for children.", - Dmitry Galkin, Managing Partner, Marketing Logic.