26 June, 2023
On 27 June, at the business breakfast "Compliance, Event and Pharmaceutical Company Visits Efficiency in 2023" hosted by Skolkovo Foundation, German Inozemcev, President of Pharmaceutical Development at Marketing Logic, and Anna Gerasimova, Head of Pharmaceutical Project Development at Marketing Logic, present the opportunities and practical lessons learned from the use of geo-analysis to improve efficiency of medical representatives: "The new level of efficiency of medical and pharmaceutical representatives' visits through precision AI geo-profiling."
On 29 June, at the Russian Association of Pharmaceutical Marketing (RAPM) online meeting "The fate of medical representatives in an era of change", German Inozemtsev presents "An analysis: issues and solutions for the project of optimizing representatives' visits through precision geo-profiling".
The participants will analyse how the activity of company medical representatives changed in 2022-2023, whether new trends have emerged in the organization, planning, monitoring and evaluation of representatives' performance and what the long-term prospects are for medical representatives as a marketing tool.
"Both the pandemic and the cutting of overseas manufacturers' marketing budgets in 2022 have shown that medical representatives remain a critical factor in the promotion of pharmaceuticals. At the same time, the pharmaceutical industry has not fully taken notice of the technological leap that everyone also saw during the lockdowns, which has mostly affected delivery services. And it should be noticed because the medical representatives' performance is qualitatively improved through similar tools: data analysis, demand and capacity projection, geo-referencing of indicators essential to their work, and geo-tracking. We are going to present a case study with a 70% increase in drug sales thanks to the use of big data, which is not just an interesting novelty or fashion; it is optimization and profit growth." German Inozemtsev, President of Pharmaceutical Development, Marketing Logic
Marketing Logic speakers will share the results of implementing MLead GeoCRM for the pharmaceutical business (Sales Force Effectiveness) and the results of the QR Code – Patient Journey Map strategy service as examples of implemented projects.