Marketing Logic has developed the B-Travel RPA system for business tourism

20 March, 2024

The analytical company Marketing Logic has developed a modern RPA system for data transmission. The B-Travel system is a smart connector between service providers, order management units and accounting modules. The service is based on neural networks, is completely autonomous and compatible with all types of CRM. The solution is presented in the Corteos Platform digital ecosystem. The B-Travel solution online robotizes data transfer processes: receives, processes and transcodes information and sends it to service providers and back, as well as to the client’s accounting systems: the connector “captures” through the API all necessary types of data, converts them into the required format, for example , in JSON for 1C systems. Using the same scheme, the solution transmits data to other modules and accounting systems in the required format.

When working with 1C, the data immediately falls into the "Trade Management" module, as well as into the "1C Accounting" module for the formation of the expenditure and revenue side and closing documents. With the simultaneous use of electronic document management between the agency and the client, as well as the simultaneous use of B-Travel connector between the agency and the Corteos platform, a completely 100% electronic exchange of all data is ensured from the moment of placing an order to the formation and sending of accounting documents.

«Corteos Platform is one of the largest players in the field of business travel services, so it is critically important for us that big data is transmitted to our customers without distortion and any additional settings. Developing our own ecosystem, which the market trusts, thanks to our long-term expertise in the industry, we include only reliable and preferably innovative products and services in it. B-Travel will complement these digital services with its versatility, online operation and ease of connection», Dmitry Markin, CEO of Corteos Platform, comments on the appearance of a new product in the company's digital ecosystem.

«There are not many data routers for various systems on our market and, firstly, they are not always reliable and for the most part make the company strictly dependent on them, for example, on Bitrix software. We wanted maximum independence and now prefer to work with solutions that allow a business, when replacing one component, not to worry about how to work with the remaining ones. Plus, the solution immediately came out with established communication with more than 20 counterparties, including the largest: “Corteos”, “Ostrovok”, “Amadeus”, “Ariadna”, “Sirena”, “Bronevik”, “Portbilet”, “Moyagent”, OFS and others. Now we save almost 45–50% of employees' time. In the service sector, this is a lot, especially in terms of the cost of this time», Vladimir Pavlin, General Director of Pavlin-Travel, comments on the implementation of the system.

«The new system was immediately created taking into account the maximum requirements, so it is universal and covers almost all the functionality. We can safely say that our RCA-connector can be installed in any business travel agency or on the side of an independent customer, and it will be useful. The company's CRM does not matter, our platform integrates with any existing on the market or self—written system, and the number of configurable incoming and outgoing points for transmitting information is unlimited», says Dmitry Galkin, managing partner of Marketing Logic.

Additional information: presentation of the B-Travel service