8 July, 2020
Analytical company Marketing Logic has developed a comprehensive solution for the management of field workers. The service includes five blocks and covers the process of interaction with customers from working with a cold base to concluding a contract and after-sales service.
The complex MLead service is designed and intended to improve the efficiency of business processes based on automation, the use of big data and geoanalytics. The solution allows to free up from 20% to 60% of the working time of sales staff for more efficient use. The freed up time is spent on selling activities (calls, meetings, correspondence), or on optimizing personnel costs while maintaining the volume of sales.
The solution consists of 5 blocks: a database, a mobile application, reporting, an optimization module, and a geoplatform. Each block is a tool for improving the efficiency of processes and increasing the final conversion of contacts-to conclude a contract.
Due to the big data associated with the contact database and the analytics module, the conversion of contacts into calls increases. Lead distribution, geo-planning, and the use of the mobile app allow you to reduce the time for planning meetings and traveling, and spend less time on reporting. Managers are relieved of the tasks of monitoring, reporting and identifying growth points, which allows them to pay more attention and energy to strategic development. Automation solutions allow you to save up to 20% of working time by reducing routine tasks, and AI-monitoring of "burnout" and motivational programs increase the overall efficiency of the department by 20-40%.
«Smart economy is always important, now it has become even more important to be able to quickly "cut out" unnecessary activities and increase everything that brings revenue and profit. Artificial intelligence in the MLead complex copes well with such a task on constant, repetitive processes and helps a person to focus on functions in which a person is far ahead of artificial intelligence: communication with customers, long-term vision and development, analogies and critical evaluation. Thanks to the ability of the system to retrain and the willingness to invest in the solution, MLead will be a necessary and relevant solution for various areas for a long tim» Dmitry Galkin, CEO of the Marketing Logic developer company
The MLead solution is already deployed in the Marketing Logic cloud, and can be installed within the IT-circuit of the client company.