News and Press Releases
Messages about the company's work, new projects, products and research results
Russian State University of Tourism and Service graduates defended their final qualification works in front of Marketing Logic experts
CEO of the Marketing Logic analytical company Dmitry Galkin headed the state attestation commission for bachelor graduates of the "Service" direction of the Russian State University of Tourism and Service. Thus, the work of students was evaluated, among other things, in terms of their practical value and relevance by business and the economy.... learn more
Marketing Logic presents geo-analytics solutions at RAPM meeting and pharma business breakfast
On 27 June, at the business breakfast "Compliance, Event and Pharmaceutical Company Visits Efficiency in 2023" hosted by Skolkovo Foundation Marketing Logic, present the opportunities and practical lessons learned from the use of geo-analysis to improve efficiency of medical representatives: "The new level of efficiency of medical and pharmaceutical representatives' visits through precision AI geo-profiling."... learn more
INVITRO uses “digital twin” technology to build and expand the network
INVITRO, a leading Russian medical company, has been implementing digital twin technology to develop its network of medical offices and laboratories for the last year. This approach allows all selected network configurations, their risks and benefits, to be tested in a digital environment and the most profitable and risk-free ones to be implemented.... learn more
German Inozemtsev is appointed President of Pharmaceutical Project Development at Marketing Logic
German Inozemtsev has been appointed President of Pharmaceutical Project Development at Marketing Logic.... learn more
Marketing Logic introduces QR code geo-service for patients to the pharmaceutical market
Marketing Logic, an analytics company specializing in geo-analytics, data science, and artificial intelligence systems, has introduced a GIS service with QR code generation for patients to improve Patient Journey Map. In the pilot study groups of the service, annual pharmaceutical sales results are 3.5 times higher than the benchmark.... learn more
Marketing Logic develops a comprehensive geo-information system for pharmaceutical distribution and sales
Marketing Logic has developed a comprehensive drug distribution and sales system for the Novartis pharmaceutical company. The use of geo-marketing technology and big data analytics helped increase sales and drug availability for patients.... learn more
Alfa Bank's Phygital office project wins FINAWARD'22
The XII Annual Financial Industry Innovation and Achievement Award ceremony FINAWARD'22 was held in Moscow. Alfa-Bank became the winner in the FINSTYLE category and received an award for its Phygital offices project.... learn more
Sochi tops the ranking of Russia's greenest cities, with Astrakhan at the bottom of the list
Marketing Logic, an analytics company, has ranked Russia's greenest cities based on open data and geo-information technology. The resort city of Sochi leads the ranking with almost 90% of the city's area covered by forests and parks, while Astrakhan comes in at the bottom with 5% of the city's total area covered by green spaces.... learn more