News and Press Releases
Messages about the company's work, new projects, products and research results
INVITRO uses “digital twin” technology to build and expand the network
INVITRO, a leading Russian medical company, has been implementing digital twin technology to develop its network of medical offices and laboratories for the last year. This approach allows all selected network configurations, their risks and benefits, to be tested in a digital environment and the most profitable and risk-free ones to be implemented.... learn more
German Inozemtsev is appointed President of Pharmaceutical Project Development at Marketing Logic
German Inozemtsev has been appointed President of Pharmaceutical Project Development at Marketing Logic.... learn more
Marketing Logic introduces QR code geo-service for patients to the pharmaceutical market
Marketing Logic, an analytics company specializing in geo-analytics, data science, and artificial intelligence systems, has introduced a GIS service with QR code generation for patients to improve Patient Journey Map. In the pilot study groups of the service, annual pharmaceutical sales results are 3.5 times higher than the benchmark.... learn more
Marketing Logic develops a comprehensive geo-information system for pharmaceutical distribution and sales
Marketing Logic has developed a comprehensive drug distribution and sales system for the Novartis pharmaceutical company. The use of geo-marketing technology and big data analytics helped increase sales and drug availability for patients.... learn more
Alfa Bank's Phygital office project wins FINAWARD'22
The XII Annual Financial Industry Innovation and Achievement Award ceremony FINAWARD'22 was held in Moscow. Alfa-Bank became the winner in the FINSTYLE category and received an award for its Phygital offices project.... learn more
Sochi tops the ranking of Russia's greenest cities, with Astrakhan at the bottom of the list
Marketing Logic, an analytics company, has ranked Russia's greenest cities based on open data and geo-information technology. The resort city of Sochi leads the ranking with almost 90% of the city's area covered by forests and parks, while Astrakhan comes in at the bottom with 5% of the city's total area covered by green spaces.... learn more
Ranking of Russia's biggest cities by hotel business development
Analysts at Marketing Logic, based on publicly available information and the company’s own data mart, have assessed the development level of hospitality infrastructure in major Russian cities with a population of over 250,000, as well as in the country's Top 15 largest cities. As part of the study, the analysts have compared the cities in terms of their saturation with hotels, sanatoriums, and resorts per 10,000 residents.... learn more
Marketing Logic presents market analysis at Modern Bakery Moscow
Marketing Logic participated as an analytics partner at Modern Bakery Moscow, the international trade fair for the bakery and confectionery market. Dmitry Galkin presented business programme the results of research of the Russian market of bakeries.... learn more