News and Press Releases
Messages about the company's work, new projects, products and research results
Theaters are within walking distance for 41% of urban residents of Russia, museums-for 45%
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russians in different regions of the country. This release shows the availability of cultural and leisure facilities.... learn more
75.3% of urban residents of Russia live within walking distance to clinics, 96.6% - to pharmacies
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russian residents in different regions of the country. The list is made up of institutions that the average citizen needs on a regular basis. This release shows the availability of clinics and pharmacies.... learn more
96% of urban residents of Russia live within walking distance to schools and kindergartens
The analytical company Marketing Logic has prepared a report on the availability of a list of the most important services for Russians in different regions of the country. The list is made up of institutions that the average citizen needs on a regular basis. The first study focuses on the accessibility of educational facilities. More than 96% of residents of Russian cities live in close access to schools and kindergartens.... learn more
More than 16,000 pharmacies may close in russia
The analytical company Marketing Logic has prepared a prediction on the basis of Big Data and geodata for closing branches of pharmacies in case of enforcement of the bill of the Ministry of industry and trade on the sale of medicines in supermarketsand grocery stores. Up to 25.5% of pharmacies can be closed in the country.... learn more
The average lifespan of a business in Russia exceeded 1.5 years
Analytical company Marketing Logic has prepared a report on the lifetime of various types of business in Russia. Longest companies live in the Siberian Federal district, the least – in the North Caucasus Federal district. Almost 35% of Russian startups do not live up to 1 year. Most of the companies – 43.5% exist from 1 to 2 years, almost 16% work from 2 to 3 years, from 3 to 5 years "live" 5% of companies. The share of business that outgrows the 5-year mark is less than 1%.... learn more
Artificial Intelligence reduces cost of trips by 40%
Analytical company Marketing Logic has completed a project to develop an analytical module for the business travel management system of the company "Peacock-Travel". Machine learning has allowed to save up to 40% of the cost of business travel costs.... learn more
Otkritie Bank together with the B&N Bank will implement a system of analysis geodatabase client
Otkritie Bank will introduce a multifunctional system of geolocation, developed by a team of specialists of the B&N Bank and Marketing Logic based on geo- information system Atlas, specially adapted for the tasks of the Bank. The system is based on the principles of machine learning and at the stage of Bank consolidation will help to predict the volume and type of the most frequent operations that will be carried out in each office. ... learn more
B&N Bank uses artificial intelligence to attract customers
The B & N Bank applies artificial intelligence in the marketing promotion of products. The implementation of predictive analytics system, which manages all marketing activities in all regions of the Bank's presence, reduced the cost of attracting new customers by 3 times in selected areas.... learn more