News and Press Releases
Messages about the company's work, new projects, products and research results
Alfa Bank's network digital transformation project wins RB Digital Awards 2022
The RB Digital Awards 2022 announced the winners for the best digital transformation cases. The winner in the Operational Excellence category is a project by Marketing Logic's client and partner, Alfa-Bank's Phygital Format Branches.... learn more
Marketing Logic is ranked in the Top 10 of GIS solution providers
Marketing Logic has been ranked in the Top 10 by TAdviser, a portal evaluating the largest GIS solution providers by the number of significant projects implemented.... learn more
Alfa Bank presents the Atlas GIS interface at its flagship digital forum, Alfa Digital Open 2021
On 30 November, on a live broadcast, Alfa-Bank held the Alfa Digital Open, the largest online forum on digital technology at Alfa-Bank. Alfa Digital's expert team shared how they were working with digital technology and what innovations they were implementing.... learn more
GIS 'Atlas' is included in the Federal Register of Russian Software
'Atlas' geographic information system is included in the Unified Register of Russian Computer Programs and Databases of the Ministry of Digital Development, Communications and Mass Media. The registry contains information about software developed in Russia. IT products are tested for information security and are approved for use not only by private business, but also by government agencies.... learn more
Otkritie Bank increased sales of banking products by 20% due to geoanalytics
As a result of the implementation of a comprehensive MLead solution by Marketing Logic, Otkritie Bank changed the field employees work model of the corporate sales department and increased sales.... learn more
GIS Atlas displays a new data layer for business: "First line of buildings"
A new data layer "First line of buildings" has become available in the Atlas geographic information system. GIS displays buildings located in close proximity to major city streets and highways. Thus, the tool shows the most attractive locations for the retail business and service companies focused on traffic.... learn more
Map of the best-selling drugs and pharmacy products in Russia
Based on medicines pharmacy sales data in Russia for 2020 provided by the DSM Group research company, the analytical company Marketing Logic has compiled an interactive map of drug sales in the regions of the country... learn more
GRP Affects Pharmacy Sales of Heart Disease Medicines
Marketing Logic analytical company, based on sales data of medicines for cardiovascular diseases provided by DSM Group research company, has analyzed the dependence of the pharmacy sales level of medicines in the Russia regions on various social, demographic and economic parameters from the open information of Rosstat and the Ministry of Health.... learn more