News and Press Releases
Messages about the company's work, new projects, products and research results
Rosgosstrakh's "Agency areas Smart Maps" received the Finaward-2021 Prize
An analytical geosystem with a smart map interface, implemented in Rosgosstrakh in 2021, received the Finaward prize in the “Technical solutions for agents” nomination . Multifunctional "Agency areas Smart Maps" system was developed by the Russian analytical company Marketing Logic. The service increases the agents efficiency and reflects the actual picture of objects insurance in an interactive format with various data layers.... learn more
SKB-Bank started using geotechnology for office management
SKB-Bank began to use the new Geonet platform based on the Atlas geographic information system to manage its branch network. The service was developed by the Marketing Logic analytical company.... learn more
"WE!" Group develops a grocery stores network using GIS Atlas geo-tools
"WE!" group of companies develops a chain of grocery stores in the "near home" format, choosing suitable locations using the geoanalysis tools GIS Atlas and Geonet. A geo-approach with big data analysis allows company to evaluate potentially interesting areas for opening retail outlets in terms of audience, its characteristics, competitive environment and potential of the territory.... learn more
Marketing Logic has supplemented GIS Atlas with a presentation module which includes geo-solutions
Geo-information system Atlas has expanded its functionality. Now users have access to the module for generating and uploading presentations with ready-made solutions, infographics and calculations.... learn more
Sports facilities negatively affect medicines sales
Marketing Logic has prepared an interactive map that reflects the volume of drug sales in Russia, the distribution of shares by price segments, and also analyzed the impact on sales of various factors from the well-being of residents to the number of sports facilities.... learn more
How we helped Alfa-Bank to transform its network of 400 branches in Russia
LONG READ. What is the "digital twin" of the network and why do we need geoservices for working with offices? Complex things in simple words…... learn more
Otkritie Bank manages sales using geoanalytics
Otkritie Bank has supplemented a set of geo-tools for sales with a comprehensive MLead solution from the Russian developer Marketing Logic. The new platform automates the work of field employees of the bank's corporate sales department: it sets and controls tasks, offers optimal meeting routes, sends the necessary information to customers and prepares reports.... learn more
Rosgosstrakh and Marketing Logic held a competition among insurance agents for knowledge of IT products
Rosgosstrakh insurance company and Marketing Logic held a competition among the employees of the insurance company for the knowledge and use of the professional digital service "Maps of Agents’ Sites"(MAS).... learn more