News and Press Releases
Messages about the company's work, new projects, products and research results
The growth of drug consumption in the Russian Federation: interactive map
Marketing Logic has prepared an interactive map based on data from the analytical company AlphaRM, which shows the consumption of medicines in Russia by region. The map allows you to see the average per capita consumption of medicines in packages and rubles for the 1st quarter of 2020 for each subject of the country, the dynamics of sales of drugs in the commercial segment of the pharmaceutical market in comparison with 2019.... learn more
Remote work: survey results
In conditions of self-isolation, many companies in Russia were forced to go online. This affected the organization of work processes. In order to determine how common this is and how flexible a business can be, Marketing Logic conducted a survey on its website that involved more than 100 organizations, mostly clients of the Analytics company-representatives of large businesses.... learn more
Marketing Logic Accelerates Image Upload in Atlas GIS Interface
The analytical company Marketing Logic has expanded the capabilities of the interface of the Atlas geographic information system by updating the module that transmits the image of maps to the user's computer.... learn more
Marketing Logic has implemented a new online version of the Huff gravity model
Marketing Logic analytical company has expanded the Atlas geoinformational system capabilities by updating a module that evaluates the business locations attractiveness based on David L. Huff's retail gravitational theory. The module can be used in the Atlas geoplatform interface and through the API systems to find the most profitable location in terms of attracting visitors.... learn more
Rating of Russian regions with the best and worst beauty industry
For International women's day, Marketing Logic analyzed data on infrastructure that is traditionally considered to work for a female audience: cosmetics and perfume stores, jewelry stores, beauty salons and flower shops. Analysts also compared the results of 2020 and 2018... learn more
Artificial Intelligence and Geomarketing: find and lead a target client
Over the past 10 years, banks and other retail businesses have realized that big data is very important and useful. They are needed by any marketer: population and traffic, competitive environment, well-being of residents and the potential of locations. Given these factors, you can build a mega-efficient network of points of sale... learn more
About the difficulties of artificial intelligence implementation
Even when artificial intelligence has not yet become an obvious trend, the Marketing Logic team has implemented these technologies in one of the largest banks of Russia... learn more
Marketing Logic participates in the development of an analytical complex Ministry of Health of Russia for the All-Russian monitoring of collective immunity against infections
N.F. Gamalei National Research Center for Epidemiology and Microbiology develops a hardware-software complex for processing and geoinformational statistical analysis of data of the all-Russian epidemiological monitoring of the collective immunity of infections.... learn more